Finally…a PROVEN program with the actual formulas, strategies, tools, and templates you need to build consistently winning proposals…discover what your clients want…and write faster, better, and more persuasively than you ever thought possible.
Stop wasting valuable time, gain instant confidence in your writing, and get the inside scoop on what really happens behind the closed doors of selection committees with this easily accessible, step-by-step, program built around your schedule.
Win Writing Registration Is Currently Closed
Matt helped our small design firm double our proposal win rate.
Debra L. Schmucker
PRESIDENT, CORNERSTONE PDS
Matt Handal’s guidance helps us make incremental proposal improvements, with increasingly better results.
Mark Baker
PRINCIPAL, LANTZ BOGGIO
As someone new to the A/E/C industry, Matt’s guidance served as the puzzle pieces that helped me see the big picture.
Marika Bacon
MARKETING COORDINATOR, FCI CONSTRUCTORS
Introducing Win Writing
Win Writing is the premium online course for people in the A/E/C industry who want to spend less time writing proposals and more time winning them.
Win Writing is where I will deliver the goods: the strategies, formulas, and tactics you can use to write winning proposals.
With Win Writing You'll Get:
- Lifetime Access To My Five-Module, Take At Your Pace, Online Program
- The Exact Formulas, Scripts, And Strategies I Use To Write Winning Proposals
- My Proposal Writing Tactical Vault Including Masterclasses, Tools, And Templates
- Email Only Access Where I'll Help You Troubleshoot Any Issues And Answer Your Toughest Proposal Writing Questions
- Plus: Order now and I'll personally critique one of your proposals so you'll know exactly what's working and where you can improve.
In Win Writing, I'll help you transform your writing. I'll show you how to write quicker and more effectively than you ever thought possible. And you'll get lifetime access to everything you need to succeed in one place.
Win Writing is built around your schedule, easily accessible when you are available. And, for the first time, I'll give you the actual formulas, strategies, tools, and templates me and some of your toughest competitors use to pull off surprising wins.
I’ll walk you, step-by-step, through a complete system that teaches you exactly what to do and when to do it. And it's packed with everything you need to hit the ground running.
WHY IS WIN WRITING DIFFERENT?
- Learn a PROVEN system that will have you winning consistently, even when you’ve lost in the past.
- Discover how to write faster, better, and more persuasively than you ever thought possible.
- Master the recipe for reading your clients' minds and stop missing their true underlying needs.
- Get the inside scoop on what really happens behind the closed doors of selection committees from actual clients who have awarded hundreds of contracts.
- Never hesitate to share your writing with anyone ever again. Gain instant confidence by applying only five, easy-to-use, rules.
- Never waste time again, staring at a blank screen, writing the wrong things, fiddling with layouts, or wondering what the client really wants.
- Drastically reduce the time spent addressing comments and eliminate the need to rewrite sections at the last minute.
- Sleep soundly, knowing that you never have to worry whether your proposal contains mistakes that will embarrass you and your firm.
WHAT'S IN WIN WRITING?
CORE MODULES
How Top Firms Use Proposal Writing To Generate Millions Of Dollars
- What Better Proposal Writing Can Do For Your Business
- Proposal Writing Mindsets: Why The Top Proposal Writers Think This Way
- How To Track Your Proposal Efforts The Right Way
The Unspoken Psychology Of Proposal Selection
- The Prediction Machine: The Unspoken Truth About Emotions And Client Decisions (It’s Not What You Think)
- Fixed Action Patterns: The Security Flaw In Our Decision-Making Process
- The Six Scientifically Proven Weapons Of Influence You Can Use To Get Your Clients To Say Yes — Ignore These At Your Own Risk
Securing The Advantage
- How To Read Your Client's Mind (Even If You've Never Met Them Before)
- How To Get Meetings With The Unreachable: The Actual Word-For-Word Scripts I Use To Get Meetings With Extremely Busy People
- Client Capture Scripts: The Exact Questions I Ask Clients To Find Out What They Really Want
Foolproof Planning
- Go/No Go: How To Determine What To Go After (And What To Pass On)
- RFP Translation: Decipher The Key Points You Really Need To Address For The RFP Or RFQ
- Planning for Success: Never Stress Over A Deadline Again
Better…Faster…Stronger Proposal Writing
- Proposal Math: What Do Clients Actually Do With Your Proposal?
- The Hollywood Playbook: How To Drastically Speed Up Proposal Writing
- The Pareto Writing Rules: 5 Simple Rules That Supercharge Readability (The Only Ones You’ll Ever Need)
- Narratives: How To Build Resumes And Project Descriptions That Sell
- The Four-Step Cover Letter: The Exact Formula I Use To Write Cover Letters That Set You Apart
- How To Write A Technical Approach (Even If You Have No Technical Expertise)
Win Writing is a valuable proposal training tool unlike any other on the market. Matt takes time to carefully craft each topic based on the biggest challenges proposal writers face and does a fantastic job of making the information fun and easily digestible. It’s a must-have training program for any proposal writer looking to improve their skills.
Brad Thompson
MARKETING MANAGER, SDB, INC.
I signed up my marketing coordinator for Win Writing because I knew it would take her proposal work to the next level.
Lindsay Diven, CPSM
PRINCIPAL, BRPH
Even though I’m an experienced proposal writer, I joined Win Writing because I always learn something new from Matt’s courses.
Will Childs
PROPOSAL MANAGER, KLEINSCHMIDT GROUP
THE TACTICAL VAULT
- How To Answer Any Question
- Where To Find Your Competitors’ Proposals
- Proposal Success Tracking Tool
- Marketing Meeting Form
- Capture Plan Tool
- List Of Free CRMs
- Client Charting Tool
- KLT Sales Hook Teardowns
- And Others…
MASTERCLASSES
Gary Coover On Secrets Of The Selection Committee
Erica Olson, Author Of Speak Simple, On Simplifying Technical Presentations
Karen Kurta, On Incorporating Graphics Into Your Proposals
Carl Dickson, Founder Of CapturePlanning.com And PropLibrary, On How Small Firms Can Compete
Laura Ricci, Author Of The Magic Of Winning Proposals, On Crafting Compelling Proposal Themes
Tim Klabunde, Author Of Network Like An Introvert, On Pricing Proposals
Wayne O'Neill, Author Of Reset: What I Want You to Buy is...Stop Selling, On Getting Ahead Of The RFP
And Others...
PROPOSAL TEMPLATES
Premium Proposal Template
- Ready-To-Use Templates In Adobe InDesign And QuarkXpress
- Professionally Designed - Never Worry About Design Again
- 19 Different Page Templates
- 3 Unique Cover Options
- Easy and Unlimited Color Customization To Fit Your Brand
- Based On The Exact Proposal Template I Use
- Focused On Readability and “Scan-ability"
- Utilizes Open Baskerville Font For Enhanced Reliability
Standard Form 330 (SF330)
- Easily Customizable, Ready-To-Use, Professional Template In Adobe Indesign and Microsoft Word.
- Reflects Current General Services Administration Standards
- Comes With My Complete Guide To The SF330
Quick Start Proposal Template
- Microsoft Word Format
- Easy To Use
- 10 Different Page Templates
- Easily Customizable
- Uses Open Fonts
Win Writing was, hands down, the best proposal writing training I’ve ever experienced. It is full of actionable tools and extremely useful information that I was able to put to use immediately. I would highly recommend it to anyone involved in marketing or proposal writing.
Devri Pieratt
MARKETING DIRECTOR, SNYDER
The very first time I used Win Writing’s proposal template, we won a contract with a new client we had no relationship with.
Karen Lee
MARKETING/ADMINISTATIVE MANAGER, WILSON JONES COMMISSIONING
Before Win Writing, I thought most proposal writing was simply too technical for me to do well. But since taking the course, I've written technical proposal portions with a great deal of success. The most valuable thing I've gained from Win Writing is improved confidence in my proposal writing.
Tara Wallace
SENIOR MARKETING COORDINATOR, HMC ARCHITECTS
ACCESS TO MY PRIVATE LINKEDIN GROUP
Connect and share tips with other Win Writing students through our private LinkedIn group.
PLUS, I'LL PERSONALLY CRITIQUE ONE OF YOUR PROPOSALS
It's the worst. You spend hours putting together a great proposal only to find that not only did you lose, you didn't even get shortlisted. How did that happen?
Then you see firms that seem to always get shortlisted. Their experience isn't any better than yours. Their marketers aren't any smarter.
What do they know that you don't?
Maybe it's time to find out, once and for all, how good or bad your proposals really are. Let me explain what I mean.
Debriefs are great, but they don't give you the full story. Clients don't want to hurt your feelings and they certainly don't want to tell you the real reasons you lost. Not only that, they rarely have the ability to articulate what influenced their decision.
I want to help you drastically improve your proposals and win more projects.
It's rather simple. You send me a proposal and the corresponding RFP. I go through the RFP, then I go through your proposal like someone who was evaluating it.
I go through each section and write my comments down. My comments are typically about the statements you make, how your qualifications fit with this project, whether or not you missed anything the RFP wanted you to address, whether the proposal was responsive, etc.
My critique usually comes to you in a two to three-page document.
The thing you and your team have to understand is, unlike a debrief, I pull no punches. I don't really care whether you are offended or your feelings are hurt. I'm gonna be brutally honest. That's why, for many folks, their first response to this critique is always emotional.
It's very often a tough pill to swallow. But once people calm down, they realize how helpful it is. That's why nobody has given it a review that wasn't great.
"WOW!! This was a real “kick-in-the pants” and a punch to my gut! After I got over my initial shock, I came to realize that we obviously need to have a major overhaul. I am unsettlingly disturbed by what you saw/read/didn’t find. You brought up many good points."
"I’ve shared your feedback with a couple of the partners and we are in works to develop a process for implementing the changes/improvements needed. Your response has helped trigger that.”
AND YOU'LL RECEIVE CERTIFICATION
After completing the program, you’ll receive a personalized certificate of completion to show others you’ve had the best proposal writing training available.
MY 60-DAY "TRY THE WHOLE COURSE" 100% MONEY-BACK GUARANTEE
I'm so convinced that you'll LOVE this course, I'm willing to put my money where my mouth is.
If, for any reason, you decide you are not happy with Win Writing, I'll refund 100% of the money you paid. No Questions Asked. Just send me an email within the first 60 days. I'll refund your money and we'll walk away as friends.
And I'll totally eat the cost of the credit card processing fees.
Win Writing is the product of years of study, research and practical application. I've included all the copywriting and social psychology tactics to help make you a success. I've poured my heart into this course to make it the best proposal writing training available. And I won't settle for anything less than exceptional results. I hope you won't, either.
BUT I HAVE A WORD OF WARNING...
If you've never written a proposal before and think you're going to win every contract you propose on, you're out of your damn mind.
There is no magic button that will make you win every contract you propose on. And even if you use every tactic in Win Writing, I cannot and will not guarantee that you win everything, or anything, you propose on.
Let's face facts; there are sometimes factors beyond our control that determine which firms win contracts (like politics and past performance).
If you're looking for a magic button that will make winning every proposal a reality, I highly suggest you just leave this page right now. I can’t work with people like you because you have unrealistic expectations and you'll never have the right mindset for Win Writing.
With that said...
Is Win Writing Right For Me?
There are many people who will have an amazing experience with Win Writing. If you fall into any of these situations, Win Writing is perfect for you.
Want To Learn How To Write Better Proposals
Win Writing was built for you. No other program is as useful and easy to implement. Here's the chance to take your proposal writing to the next level.
Want To Sharpen Your Skills
Are you an experienced proposal writer who just wants to sharpen their skills? With Win Writing, you'll gain new insights from the top people in the proposal writing field. Plus, you'll hear new perspectives from selection committee members who have awarded hundreds of contracts to firms like yours.
Even if you're comfortable with your proposal skills, Win Writing will be an invaluable resource.
Want To Train Your Staff
Win Writing is the best way to train your busy staff. Lifetime access means each staff member can take the course at their own pace. You can also work through each module together as a group.
This is one of the top reasons managers buy Win Writing.
You'll need to purchase Win Writing for each staff member because materials are sent individually to each student.
I'll make purchasing for your entire team easy for you. Shoot me a message at the bottom of the page if you want to talk to me about volume pricing.
Just Want To Write Better
I believe Win Writing is not just the best proposal writing course in existence. It's also the best writing course for people in the professional services field.
You can apply nearly everything you'll learn about writing to reports, white papers, blog posts, emails, etc.
Tired Of Spending Too Much Time On Design
Win Writing includes ready-to-use proposal templates for a reason. I know how painful it is to argue with your team about proposal covers and layout. That's why Win Writing includes professionally designed proposal templates that you can customize to your firm.
It even includes multiple cover options. :)
Matt has helped me write clearer, more concise, proposals and prepare more effective interview presentations.
Amy Fahey
MARKETING MANAGER, COLANTONIO INC.
Matt's trainings and webinars are worth every minute. His candid and open approach can't be beat.
Erin Starks
MARKETING COORDINATOR, KL ENGINEERING
Matt's style is both educational and entertaining.
Kerry Azzarello
MARKETING MANAGER, GSB, INC.
Win Writing Registration Is Currently Closed
Have Questions?
Did you have a problem ordering or just have a question?
Not a problem. I love to hear from new people and answer questions.
Please don't hesitate to drop me a line using the form below.
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